Welcome to Heather’s and Cyrus’s oddly named corner of the internet.
Welcome to Roedgers
About the both of us
- Live in Washington, DC
- Husband and wife team, both in work and in life, since 2010
- Built, grew and sold an eCommerce brand together as co-founders
- Built, grew and sold a 40-person performance marketing agency together, again as co-founders
- “The marketing co-founders” to several other brands and startups
- Occasionally investing in interesting and ideally category-defining startups and brands
About Cyrus
- Cyrus currently building andiron.ai
About Heather
- Currently running marketing at somnifix.com
What we work on
Direct response growth marketing sprints
Implementing + optimizing any part of the growth marketing stack across acquisition and retention. Whatever moves the needle
Creative strategy development and rollout
Setting up and/or optimizing existing content systems, with a special focus on feeding a direct response performance marketing system
GTM playbook design and implementation
Helping startups build out combined inbound+outbound playbooks, along with the implementation of the configured tech stack and processes to make them operational
Advising startups and new brands on 0-to-1
Helping potential category-defining startups and CPG brands (especially those we invest in) find their first 1,000 customers through rapid traction testing, with a goal of identifying the conversion flow that works and generates efficient payback on acquisition